Streaming Insights Analyst

The Streaming Insights Analyst will be responsible for delivering actionable insights based on data, defining relevant reports and metrics that track U/X and subscriber retention on our Universal+ app and other platforms, sites & Social Media, to drive strategic decisions. This role requires a strong understanding of streaming platforms, digital data analysis, sites & social media structure, and audience insights. The Streaming Insights Analyst will report directly to the Streaming Insights Manager and shall be based in one of these latam regions: Bogota, Colombia, Sao Paulo, Brazil, Buenos Aires, Argentina or Mexico City, Mexico Responsibilities Initial Phase: Collaborate with the Analytics team to define the necessary reports and metrics for tracking subscribers, user experience, quality of experience, content consumption, and marketing attribution. Identify and establish key performance indicators (KPIs) to measure and evaluate the success of the direct-to-consumer platform/app. Develop reports related to retention/churn analytics, audience flow, habituation, acquisition drivers, conversions, bit rate, and other relevant metrics. Ensure data accuracy, integrity, and consistency in reporting and analysis. Post-Launch Phase: Analyze subscriber and user behavior to gain insights into user acquisition/conversion, engagement, preferences, and trends. Identify high-risk user segments and develop targeted strategies to mitigate churn and increase user retention. Conduct segmentation analysis to understand different subscriber groups and their specific needs, behaviors, and preferences. Determine the factors that drove most acquisitions and identify opportunities for further growth, tracking progress of implemented metrics. Analyze the typical audience flow within the app to optimize user experience and content discovery. Collaborate with the content insights team to provide data-driven recommendations for content development and curation. Collaborate with the consumer insights team to understand preferences, awareness levels and product features to provide recommendations to product, marketing, content teams. Collaborate with the sales insights team to enrich their proposals with data via the many different digital tools we utilize. Continuously monitor and evaluate the effectiveness of strategies and initiatives, making data-driven recommendations for optimization. Recommend product U/X / Interface best practices based on data insights analysis. Create Info/decks with Social Media & our other many platforms data allowing internal stakeholders to understand and take actionable decisions. Curate and structurize all the Social Media listening efforts with our many tools, not only providing intel on our own channels but also on what is trending. Update monthly dashboards with data reporting back to many internal clients.