Media Manager

Responsible for media management across Latam main markets: including Brazil, Colombia, Mexico, Argentina and Chile, from briefing, to strategy design, planning and execution. Align with global business and communication strategies and partner with the media agency to develop the regional media strategy. This includes but is not limited to the following: Lead the briefing process with the media agency for B2B and B2C media plans, ensuring alignment with the regional strategy Design and deploy, together with the media agency, B2B and B2C media plans across the region, including media planning and execution. Lead the development, approval, and execution of creative assets for B2B and B2C media plans, working with both consumer and trade teams in Orlando and Hollywood. Ensure that assets will be correctly developed/adapted and delivered on time. Ensure B2B and B2C media plan analysis and tracking of results, media plan performance and optimization on a weekly basis. Manage media budget, interacting with both media agency and Universal finance teams, tracking all invoices, with accuracy and timely payment. Work with website team in Orlando to ensure full tracking of media plan on UO website, through media pixels. ESSENTIAL DUTIES AND RESPONSIBILITIES MAJOR RESPONSIBILITIES % OF TIME Engage with senior leaders from Marketing and Sales to understand annual global strategies for UDX, including Universal Orlando Resort complex and Universal Studios Hollywood. 5% Lead the development and execution of the B2C and B2B Media Plans, from strategic planning and tactical implementation to performance evaluation and ongoing monitoring of key metrics to ensure optimal effectiveness and alignment with business objectives. 40% Hold a close relationship with the media agency, fostering continuous learning journey and implementation of improvements throughout time. 5% Connect with the Coms Planning team and Paid Search/Social teams in Orlando and Hollywood to make sure all media assets will be localized and approved on time for the plan start date. 25% Manage B2C and B2B media budget, efficiently allocating resources, optimizing investment, controlling invoices payment and analyzing ROI. 10% Manages 3rd party campaigns with strategic partners, such as Visit Florida and Visit Orlando, approving media plan and providing approved assets for the plans to start on time. 5% Assess promotional partners and trade partners media plans feeding trade marketing and promotional managers with insightful information for decision making. 10%