The Manager of Business Development (Games & Digital Platforms) will play a pivotal role in the research guiding the UP&E gaming initiatives. This position involves developing and interpreting game industry research and analytics to inform business development priorities, tracking and disseminating market trends, and leveraging industry databases to frame research quantitatively.

Role Summary: The Manager, Marketing will work in a fast-paced, dynamic environment and is responsible for driving the long-range product strategy, brand management and key marketing efforts across a portfolio of games based on Universal’s top franchises. This position will report directly to the Senior Director, Marketing & Community. The ideal candidate has expertise in games marketing, entertainment brand marketing/management, and digital/physical marketing strategy and execution.