Sr Manager Integrated Media Strategy

Strategically plan and manage media across all media channels, segments and audiences for North America-based theme parks and experiences, including but not limited to, Universal Studios Hollywood. Effectively lead agency teams and build and maintain strong relationships with internal and external stakeholders. Manage media budget details, including reconciliation and reporting to Finance, Brand, Leadership, and other internal stakeholders. Partner with analytics partners in utilization of data and analytics to inform media strategy.